Relatório anual 2020


The Semeia Institute

We work to transform protected areas into a source of pride for Brazilian women and men.

What moves us?

We believe that natural and urban parks can be a source of wealth for the country, contributing to the opportunities for leisure, employment, income, and well-being of the population. Building innovative public and private sector partnership models to provide new resources and tools for managing these spaces can help make this potential a reality. It's proposing a quality service to society, encouraging people to visit, and ensuring that the parks contribute to economic and social development, in order to raise awareness of why it is essential to conserve these areas.

How are we going to get there?

We support governments in designing and implementing park partnership projects. We are a think tank and work with the production, systematization, and dissemination of specific knowledge, fostering the relationship between the public and private sectors. We strive to enhance operations in our supporter network to leverage complementary vocations and expand the impact of our work. In this manner, we also hope to help society understand the potential of partnerships and the parks themselves.


Message from the Board and the CEO

Amid a period marked by changes in the country's political and socio-environmental context, Semeia ended 2019 with significant advances in its agenda. Society's growing interest in discussing new models for managing parks has proven this. It reflects a demand for a greater appreciation of environmental guidelines and the recognition of parks as a means for reducing inequality and promoting quality of life, healthfulness, and well-being.

In the public sphere, park partnerships have taken on a much more strategic position for governments, such as including national parks in the Investment Partnership Program (PPI), in addition to the Brazilian Bank for Economic and Social Development (BNDES) becoming involved in the structuring of park projects. On the municipal level, large cities, such as São Paulo and Porto Alegre, have advanced with concession programs to revitalize some of their flagship parks, Ibirapuera and Orla do Rio Guaíba, respectively. A similar movement can be seen in the private context, with new agents becoming engaged, in addition to the concessionaires typically already active in the sector.

From our institutional perspective, this was reflected in a significant leap in Semeia's media exposure. The press has increasingly striven to expand on this theme, and explain the role that parks play as a source of socioeconomic development, conservation, and income generation for the country. Incidentally, other partner institutions demonstrate a similar awareness and engagement in a joint effort that reinforces how networking makes all the difference to fulfilling our mission.

At this point, it's imperative to mention the “Um Dia no Parque” (A Day at the Park) campaign, designed to bring people closer to nature and led by the Coalizão Pró-UC (Pro-UC Coalition), a movement that we are part of along with ten other environmental organizations. We also cooperate with the United Nations Office of Project Services (UNOPS) to provide technical support to governments with their park partnership programs. We also assist with the systematization and dissemination of knowledge undertaken with the Inter-American Development Bank (IDB), as seen in the case study on Ibirapuera Park and Semeia's participation in PPP Americas (the most prominent discussion forum of Public-Private Partnerships).

In fact, our impact strategy based on systemic and coordinated action on the various dimensions that influence the success of partnerships in parks earned us an important recognition in 2019. We were presented the “Most Innovative Idea of the Year” Award at the PPP Awards, an event that highlights the best initiatives in the partnership and concession sector in Brazil. This achievement rejuvenates us to remain firm in our purpose in the face of the challenges and opportunities that lie ahead.

The upcoming municipal elections actually give us the platform to continue engaging future mayors in the cause we stand for. With the advancement of numerous partnership programs in Brazil, our responsibility to support governments with contract management is also growing, in addition to the project design support already offered. We believe that, with this, we will become a stronger sectoral observatory and more effectively spur structural changes that can guarantee the effective implementation and improvement of parks—natural and urban.

After all, when looking for new ways to value these spaces and guarantee their sustainability, we will be translating their full potential into benefits for the population. Only in this manner will Brazilian parks be truly appropriated and enjoyed by those who have this right: all Brazilian men and women.

Deliberative Council of
Instituto Semeia

Fernando Pieroni
Chief Executive Officer


Helping governments care for parks

Our work

We believe that partnerships between the public and private sectors are a possible way to give people access to well-maintained parks, with quality infrastructure and services, in addition to contributing to the country's social and economic development.

We support governments at every level – federal, state, and municipal – in structuring and implementing partnership programs for the management and enhancement of Brazilian parks. In practice, we collaborate directly to strengthen an ethical and transparent legal and institutional environment that meets the fundamental needs to guarantee the success of these initiatives. There are currently more than 100 parks, natural and urban parks in which the government intends to develop partnerships, in addition to countless government teams, at all three levels of government, duly constituted and already mobilized to advance with the projects.

The projects below involved Semeia helping governments to take care of Brazilian parks:

Supported governments

  • Federal government
  • State of Mato Grosso (MT)
  • State of Minas Gerais (MG)
  • State of São Paulo (SP)
  • Government of Porto Alegre in the State
    of Rio Grande do Sul (RS)
  • Government of Salvador in the State of Bahia (BA)
  • Government of São José dos Campos (SP)
  • Municipal Government of São Paulo (SP)
  • Government of Vitória in the State
    of Espírito Santo (ES)



Support for private engagement in park partnerships

Engaging new actors from the private sector in innovative park management initiatives and promoting interaction between the principal agents of change in this agenda has been fundamental in expanding and strengthening the Brazilian market of partnerships aimed at this platform.

In 2019, we had the opportunity to contribute directly to this purpose: we promoted meetings aimed at building positive guidelines related to partnerships, and we supported sharing the project portfolio of a few municipal governments. We helped to position this market as an essential ally for the country's socioeconomic development with this coalescent work, committed to promoting biodiversity conservation and enhancing Brazilian parks.

See below the details of the meetings held in the last year that enabled governments and potential investors to have productive talks about the challenges and advances in the sector, in addition to exchanging experiences and sharing what they have learned:

An event held in July presented the portfolio of park partnership projects to more than 50 private sector representatives

Brazilian Parks -
Investment opportunities:

The event held in July, during an advanced stage of structuring, and disclosed different partnership projects. The Ministry of Environment, state governments of Minas Gerais and State of São Paulo, and the municipal governments of São Paulo and Porto Alegre presented their project portfolios to approximately 50 private sector representatives, including potential investors, consultancies, and law firms. The event also counted on the United Nations Office of Services for Projects (UNOPS).

Balance and perspectives
of the park sector:

Held in November, the initiative aimed to identify main challenges and barriers for developing the sector, from the perspectives of companies that operate in it or that have been preparing to become part of it. Among the 25 present, 19 represented companies that already have a foot in the sector.


Sowing knowledge

Knowledge is the fundamental basis for our work. That is why we produce, systematize, and disseminate knowledge on issues related to the management and enhancement of natural and urban parks. The 2019 studies dealt with, among other issues, experiences, learnings, perspectives, and challenges faced by Brazil and other countries in the world in the implementation of new management models that consider a systemic and sustainable look at these spaces.

By promoting the dissemination of knowledge on the subject, we wanted to contribute so that other possible paths could be considered in the management of Brazilian parks. Thus, we can facilitate the population's access to them, allowing everyone to enjoy the benefits that the parks have to offer us.

See below the studies we published and initiatives in which we participated in 2019:

Guidelines for Partnerships and Concessions for Tourism in Protected Areas

Diagnosis of Public Use in Brazilian Parks: The Managers’ Perspective

PPPs and Concessions MBA – FESPSP/LSE

Park Management Partnerships: Three Case Studies from Africa

Case study: public-private partnership project in urban parks in São Paulo, Brazil

Graduate Degree in Administrative Law - FGV

We believe in the importance of networking for disseminating information and knowledge that favor the educated involvement of society. In doing so, we collaborate so that more people can develop ties with the parks and become aware of how important it is to rethink the management style of these spaces, opening up to implementing innovative and sustainable models. Check out the engagement initiatives carried out by Semeia to propagate the cause and strengthen the agenda we defend:


We support the development of professionals linked to park management, promoting contact with different perspectives on the subject and successful international experience. For this reason, we annually perform the selection process of scholarships in partnership with Colorado State University (CSU), a world reference in the planning and management of protected areas.

In 2019, the scholarship for the International Mobile Seminar on Planning and Managing Tourism in Protected Areas was awarded to Julio Itacaramby, Director-General of the Associação de Amigos do Parque Nacional da Chapada dos Veadeiros (AVE), where he has worked directly in bringing together several socio-environmental projects and adventure expeditions, in multiple modalities.

International Conference on Environmental Interpretation

In 2019 we also supported professionals and students in the field to participate in the International Conference on Environmental Interpretation, held between May 20th and 24th, in Rio de Janeiro. This initiative had a partnership with CSU and promoted enrollment grants. Thus, we sponsored the enrollment of ten people, five students and specialists who work with interpretation and five participants who had scientific studies selected for the conference. This was the first edition of the event in South America and, without a doubt, provided the participants with a unique opportunity to learn and understand interpretation as a sensitization tool aimed at connecting people and environmental, historical, and cultural heritage.

Um Dia no Parque (A Day at the Park)

More than 230 protected areas (PAs) and 142 institutional partners (including public agencies, academia, and companies) attended the 2nd Um Dia no Parque campaign, considered one of the largest mobilization actions in favor of PAs in the country. Held within the scope of the Coalização Pró-UC (Pro-UC Coalition), the campaign aims to educate and make Brazilian society aware of the importance of protecting and valuing PAs, in addition to promoting bringing people closer to nature and strengthening the link with these areas. In the past year, we participated in and supported this initiative by financing part of the activities, in addition to collaborating with media relationships and engagement.

III Latin American and Caribbean Congress on Protected Areas (CAPLAC)

Held between the 14th and 17th of October, in Lima, Peru, the event brought together about 3,000 specialists from 25 countries to reflect and discuss solutions for well-being and sustainable development. We participated in this initiative by promoting the panel "Challenges of tourism and forest management in protected areas with the participation of private organizations and local communities in protected areas of Brazil," in partnership with representatives from Imaflora, USP, and Rural Federal University of Rio de Janeiro (UFRRJ). The moment welcomed government authorities, multilateral organizations, leaders of local communities and indigenous peoples, civil society organizations, and private sector institutions. Thus, we had a rich experience in sharing knowledge and debates on the construction and implementation of public policy related to the improvement of the management of protected areas.

Seminar “Avanços e desafios para a gestão dos parques brasileiros” (Advances and challenges for the management of Brazilian parks)

An initiative carried out in partnership with the Fernando Henrique Cardoso Foundation; the seminar took place on December 5th. It brought together 28 specialists from various sectors (public, private, academia, civil society) and directly related to the topic of parks to discuss perspectives and the challenges of management models for them. The central points of the debate were the need for greater appreciation and understanding of different park management models. Other sources for debate were the importance of engaging the surrounding population in the concession processes and making room for talks between the government, society, and the private sector.

Participation in Events

One of the fundamental means to stimulate discussion between different sectors of society is to participate in events and debates. We believe that this is one way we can strengthen the cause we defend alongside society and collaboratively build the partnership agenda for park management.

In 2019, we took part in important meetings held by entities from different segments. Trace our presence in these events in the image below:

Check out the main events where SEMEIA was found in 2019:


Semeia in the media

Our work with the media is also riddled with societal talks. By projecting the agenda that we defend among the main communication vehicles in the country, we make sure that more people become aware of the subject, participate in the public debate on the importance of thinking about new management models for Brazilian parks, and that they also become aware of the true importance of partnerships for developing and enhancing these places.

More-so in 2019, Semeia witnessed a growing demand from journalists wanting us to reiterate the issues that make up our agenda. This is due to our continuous work with the press, which began in previous years. In this fashion, we achieved an expressive result of media exposure, also finding an expanse coverage on this subject and a greater insertion of the theme in the population.

Total insertions

Estimated media return (R$ million)

Articles and features published in the media (all in Portuguese



It is necessary to count on the support and partnership of several actors engaged in this cause to transform protected areas into a source of pride for Brazilians. For this reason, Semeia believes in working in networks to provide parks with more sustainable and innovative management, thus offering a framework of quality services to the entire population.

In 2019, we continued to develop a critical project alongside the Pro-UC Coalition to educate and awareness among society, in addition to fostering knowledge promoted through the partnership with CSU. That was the year in which we also collaborated actions with international organizations – UNOPS and the World Bank – for technical cooperation and multiplication of the agenda.

Learn more:

Semeia has been working in partnership with CSU since its first year of operation, offering scholarships for Management and Protected Areas Planning courses taught at the American university. In 2019, the director-general of the Associação de Amigos do Parque Nacional da Chapada dos Veadeiros (AVE) was selected to participate in the International Mobile Seminar on Planning and Managing Tourism in Protected Areas.

Partner of the movement started in 2017 to promote infrastructure as a way to guarantee an increase in productivity and, in turn, greater international competitiveness in Brazil. In 2019, the CEO of Semeia led the Social Infrastructure Department. Infra 2038 acts as a liaison between governments and investors and in the development of relevant content in the areas of electricity, logistics, basic sanitation, urban infrastructure, and social infrastructure.

We work alongside other institutions in the Pro-UC Coalition to expand and consolidate a system of representative, effective, and sustainable protected areas, with their value recognized by society and included in the country's development plans. In 2019, the partnership between the various organizations of the Pro-UC Coalition resulted in the realization of the “Um Dia no Parque” campaign and the seminar on concessions in protected areas, held during the Latin American and Caribbean Congress on Protected Areas (CAPLAC).

A memorandum of understanding has been signed with UNOPS. It has a broad scope involving sharing of experience, tools, and good practices related to the project structuring to improve the management of parks and strengthen the partnership agenda among them. The 2019 actions focused on structuring the concession for the 2nd Stretch of Parque Urbano da Orla do Guaíba.


Economic and financial results

Application of resources

In 2019, we had a savings of 8% as compared to the amount budgeted for the period. On the other hand, we increased the investment of resources in final activities by 6%.

Added Statement (VAS)
Audit Opinion

Semeia values transparency in all its management processes. For this reason, our results are audited and reported annually, in synergy with the best practices of organizational governance. To view the 2019 Audit Report, click below:



External collaborators

Semeia works with companies hired to carry out specific activities related to institutional management and project development.

Press office:

Tamer Comunicação Empresarial


Cebrap, Havine Research, Kleriston Karlos, Leme Pesquisas, Maria Isabela Meloncini, Ricardo Silva, Urban Systems.



Design and Digital Communication:


Human Resource Management:


General Services:


Information Technology:


Legal advice:

Derraik & Menezes Advogados Associados


BDO Brasil