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1.Who we are

1.Who we are

The Institute

We work to transform protected areas into a source of pride for Brazilians.

What moves us

We believe natural and urban parks can become an expressive source of wealth for the country, contributing to the generation of employment, income, leisure, and well-being for the population. The development of various partnership models between the public and private sectors to provide new resources and tools for managing such spaces can help transform that potential into a reality. Partnerships generate new opportunities to offer quality services to society, thus allowing parks to fulfill their role of promoting socioeconomic development and encouraging visitation to raise awareness of the importance of conservation of such areas.

How we are going to get there

We support governments in designing and implementing partnership projects in parks. We collect, systematize, and disseminate relevant specific knowledge and coordinate with governments, private partners, and third-sector entities to promote dialogue and make these partnerships viable. We strive to enhance operations in our network of supporters to leverage complementary vocations and expand the impact of our work. We do this in the hope of also helping society understand the potential of partnerships and the parks themselves.

2.Message from the Board and the CEO

2.Message from the Board and the CEO

After a dramatic beginning with a new and more severe wave of the COVID-19 pandemic and the worsening of its social and economic consequences, 2021 finally brought some hope. Despite the opposition of certain political leaders in the country, vaccination allowed us to dream again and gave us the freedom to circulate again in the public spaces we love so much.

Parks, of course, are among them. And they now resurface with an even more significant role in society after the hardships of social distancing. More than ever, these areas will be required for their roles in promoting health and wellness and inducing development. However, they need to operate under the right conditions to offer the population more and better services.

Fortunately, we have seen large steps in this direction during the last year. The year saw the maturation and advancement of many park partnership programs: from a huge amount of studies to support and improve these management instruments in the three spheres of government – with an emphasis on the renewal of the Iguaçu National Park concession – to the effective start of new partnerships throughout the country.

The Serra do Mar State Park in São Paulo, the conservation units that make up the Peter Lund Cave Route (Rota das Grutas Peter Lund) in Minas Gerais, and the Serra Geral and Aparados da Serra National Parks in Rio Grande do Sul are some examples of initiatives in a more advanced stage which had concession processes starting in 2021.

Also worth mentioning is the substantial role played by the National Bank for Economic and Social Development (BNDES), with whom we have had the welcomed opportunity to work in a broad program to support state governments in structuring partnerships in parks.

This hectic agenda also boosted the number and quality of private-sector actors who have entered the park partnership sector and are willing to contribute to its progress and catalyze parks’ potential for generating opportunities and socio-environmental development. One of our studies revealed that this contribution could generate up to one million jobs related to the entire nature tourism chain.

These and other benefits provided by parks must be widely disseminated so that people become aware of this significant heritage and establish affective bonds with these areas. Only then will they value and act to protect them. Initiatives such as SemeiaLive, the Parques&Sociedade series, and the Parks of Brazil event were designed to promote dialogue and stimulate the development of different perspectives on our environmental heritage.

We also think about these areas from the broader perspective of diversity to make these spaces welcoming for visitors of all profiles. Consideration should be given to the specific needs of people with disabilities and reduced mobility and to those of children and families.

In addition to this work aimed at promoting parks’ importance, during the last year, we also took the first steps on the path of raising awareness about the value of other sources of environmental wealth by developing studies to better understand the challenges, opportunities, and bottlenecks for the advancement of forest concessions and the potential for valuing environmental services in these protected areas.

These actions reinforce our commitment to stimulate innovation in processes in which the Brazilian environmental heritage is perceived and managed as a true driver of socioeconomic development, biodiversity conservation, and improvement in health and well-being. This approach involves strengthening management agencies and needs society’s effective participation, an essential premise for consolidating the National System of Conservation Units (SNUC).

These spaces (and the actors involved in their management) also play an essential role in helping the country face climate challenges. Each year, we feel the harmful consequences of global warming more and more, with increasing loss of biodiversity and possibly irreversible changes in ecosystems. This situation has worsened in Brazil with the high deforestation rates in recent years.

Avoiding the dismantling of the SNUC and the destruction of the biomes it protects is fundamental for our future and future generations. Enabling scalable solutions based on nature is just as crucial. Therefore, we want to leverage the institutional competencies we have been applying to parks to unlock partnerships in forests, develop instruments to facilitate payment for environmental services, finance the recovery of degraded areas, etc.

After a year like 2021, when the environmental agenda returned to the center stage in global debates, we are certain that our mission to innovate to promote appreciation of the Brazilian natural heritage, and the essential services it offers is even more meaningful. After all, the more people become aware of the significant role that parks and protected areas play in keeping the planet’s balance and resilience, the greater society’s connection with these spaces becomes, and the higher our probability of achieving a more just and sustainable future where man and nature can coexist in true harmony.

3.Helping governments care for parks

3.Helping governments care for parks

A park that starts to rely on some type of partnership model in its management enhances the benefits it can offer to people. From biodiversity conservation to the creation of opportunities for income, leisure, health, and well-being, much can be expected from the improvements to management, infrastructure, and services provided by partnerships.

Last year, SEMEIA collaborated with concession projects in more than 60 parks (including natural and urban parks). These include 36 parks that are part of the BNDES Program to support state governments in conservation unit concessions, which currently involves nine Brazilian states.

All those projects allowed us to contribute by doing what we have been doing for ten years: supporting federal, state, and municipal governments in structuring and implementing partnership programs to manage and enhance Brazilian parks.

Cooperating with BNDES has allowed us to expand the scale of our operations. Combining our accumulated experience with the Bank’s ability to foster the development of economic sectors, we have leveraged the potential of Brazilian parks.


4.Support for private engagement in park partnerships

4.Support for private engagement in park partnerships

Creating spaces for dialogue with the private sector is essential to increase the quality and quantity of investments made in partnerships for park management. The success of concessions depends, among other aspects, on the attraction of actors willing to contribute to catalyzing the potential of parks for generating opportunities, social and environmental development, leisure, health, and well-being.

Thus, we organized and provided support to more than 100 meetings to present projects and for other purposes to create a favorable environment for interaction between governments and potential concessionaires. Those meetings provided opportunities to disseminate the portfolio of opportunities presented by Brazilian parks and foster mutual understanding between the public and private sectors on the needs and interests of all parties involved in this type of partnership – including the society.

That made it possible for solutions to boost partnerships in parks to arise even with the restrictions generated by the pandemic. We have thus seen the sector grow with the effective entry of more actors interested in acting in the parks and consolidating partnerships as an ally in biodiversity conservation, socioeconomic development, and raising awareness about the value of the Brazilian natural heritage. This creates a symbiotic relationship where everyone benefits: the population, governments, and the private sector.

5.Sowing knowledge

5.Sowing knowledge

Did you know that Brazilian parks can generate up to a million jobs and contribute approximately BRL 44 billion to the country’s GDP? And did you know that, with coordinated efforts between management agencies, private partners, and society, it is possible to transform parks and other protected areas into more welcoming spaces for visitors with specific needs, such as children and people with disabilities and reduced mobility?

These are some of the themes addressed in the publications we produced in 2021. We think about parks from the broader perspective of diversity, contributing to their implementation and administration without losing sight of the demands and interests of society. We understand that these spaces can become a solution to several of the challenges that the country currently faces and will face in the future.

And producing and disseminating more data, information, and knowledge about parks means better work can be performed, and better decisions can be made by the actors who act directly or indirectly in these spaces. Better knowledge can also contribute to a greater involvement of society with the parks agenda, increasing the value and appreciation of these areas and stimulating improvements in their management and in the services they provide.

In the last year, besides our various publications, we also had the opportunity to disseminate knowledge through courses offered by our own initiative and other institutions, such as the University of São Paulo (USP) and the Institute of Economic Research Foundation (FIPE). We have also offered technical training to governments currently developing partnership projects for park management, giving these initiatives a greater chance of success.


6.Innovation

6.Innovation

In addition to our traditional work in promoting new models for park management, in 2021, we took the first steps to raise awareness about the value of other Brazilian environmental assets. Considering the climate challenges now facing the world, it is increasingly necessary and urgent to design and implement innovative, sustainable solutions to put the brakes on the current pace of climate change.

We believe that forest concessions and undesignated public areas can be important instruments for Brazil’s contribution to the global objectives and goals set for carbon emissions. If treated as a public policy tool, these instruments will be a great help both for biodiversity conservation – through efficiency in managing assets sustainably and keeping illegal activities in check – and for local development, generating opportunities and other benefits for the surrounding communities.

With that in mind, we seek to understand the challenges, opportunities, and bottlenecks for the advancement of forest concessions in the country to obtain a systemic view and define where SEMEIA can collaborate to achieve the best results. A total of 30 bottlenecks were identified, which can be classified into categories such as financing and structuring contracts, communication and advocacy, police power, surrounding communities, public governance, market-related aspects, and research and development.

In our search for more knowledge and a broader view on this theme – and because this initiative shares our values of networking, transparency, and promotion of socioeconomic development through conservation units –, in July last year, we joined the Brazilian Coalition on Climate, Forests, and Agriculture. We have participated more actively in two task forces within the Coalition: forest concessions, and payments for environmental services and carbon credits.

7.Engagement with the cause

7.Engagement with the cause

Transforming parks into a source of pride for Brazilians is SEMEIA’s great mission. For this to happen, it is essential to stimulate people’s proximity to the parks and raise their awareness of the great benefits these areas can generate for biodiversity conservation, socioeconomic development, health, and well-being.

We operate in a network with various partners who also believe in this cause and help us disseminate information and knowledge about parks and enhance actions that promote people’s involvement and connection with these spaces. During the last year, we have sought to expand our reach by using more resources to introduce to people the natural, historical, and cultural wealth of our parks – as exemplified in the podcast “I’ll tell you about a park” (Te conto de um parque).


Have you ever wondered how many incredible stories can be found in Brazil's parks and protected areas?

The first season of this podcast (six episodes) invites Brazilians to learn about the country's natural, cultural, and historical wealth of important protected areas – from the Amazon to the Atlantic Forest, from the Pantanal to the Caatinga. It's also an opportunity to meet some characters from each of these areas and give voice to travelers who love nature.

Episódio 1

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Episódio 2

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Episódio 3

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Episódio 4

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Episódio 5

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Episódio 6

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Episódio 4

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Episódio 5

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Episódio 6

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SEMEIA believes that parks should be a source of wealth for Brazil, contributing to socioeconomic development and collaborating more effectively to conserve biodiversity. For this to become a reality, we focus our actions on mapping and sharing best practices and lessons learned from local and international success cases. The "Parks of Brazil" event is where these ideas and success stories converge.

In 2021, due to the restrictions imposed by the pandemic, the event was held on June 9th and 10th in a fully online format with livestreams on YouTube. The initiative included 21 speakers amongst six panels and has received more than 3500 views. The event's talks shed light on sustainable development, parks as drivers of development and appreciation of the Brazilian natural heritage, and the role of nature for health in a post-pandemic context, among others.


Angela Kuczach

Angela Kuczach

Pro-Conservation Unit Network (Rede Pró-UC)

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Arthur Ramos

Arthur Ramos

Boston Consulting Group

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Bebel Barros

Bebel Barros

Alana Institute

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Camila Costa

Camila Costa

BNDES

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Cláudio Pádua

Cláudio Pádua

Parquetur

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Daniel Becker

Daniel Becker

Pediatrician

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Dennis Hyde

Dennis Hyde

Entre Parques BR project

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Evelyn Santos

Evelyn Santos

UNOPS Brasil

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Fernando Pieroni

Fernando Pieroni

SEMEIA Institute

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Guilherme Passos

Guilherme Passos

SEMEIA Institute

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Jens Brüggemann

Jens Brüggemann

GIZ Brasil

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Jorge Caldeira

Jorge Caldeira

Writer

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Lana Pinheiro

Lana Pinheiro

IstoÉ magazine

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Letícia Alves

Letícia Alves

Entre Parques BR project

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Livia Alen

Livia Alen

UN Women of Brazil

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Márcia Hirota

Márcia Hirota

SOS Mata Atlântica Foundation

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Maurício Ye’kwana

Maurício Ye’kwana

Hutukara Yanomami Association

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Pedro Passos

Pedro Passos

SEMEIA Institute

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Petria Chaves

Petria Chaves

Rádio CBN

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Renato Casagrande

Renato Casagrande

Governor of the state of Espírito Santo

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Ricardo Gonzalez

Ricardo Gonzalez

Praia para Todos Movement

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Rubens Ricupero

Rubens Ricupero

Environment and Diplomat

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To promote inspiring dialogues about parks, health, and society among the most diverse audiences involved or interested in this agenda, in 2021, we continued the SemeiaLive webinar series. This initiative included 20 online meetings, transmitted on the SEMEIA channel on YouTube and on our Facebook page, which brought together experts from different areas who addressed topics related to the benefits of parks for health and quality of life and to the public use of these areas, among other themes.

The 2021 edition of the A Day in the Park campaign was held in July (the month that marks the anniversary of the creation of SNUC) and sought to give visibility to stories showing people's connections to conservation units.

The campaign encouraged people to share testimonies telling their experiences of falling in love with a park or remarkable stories experienced in a park. The public had the opportunity to send testimonials via email or post them on social media with the hashtag #umdianoparque ("a day at the park"), which was used to identify the online presence related to the campaign.

It was also possible to participate in the campaign by interacting directly with parks in online events. The São Joaquim National Park, for example, promoted a debate on how climate influences visitation, the park’s effects on ecotourism, and its benefits to the local hotel chains and food and tourism sectors.

The campaign is promoted annually by the Pro-Conservation Unit Coalition (Coalizão Pró-UC), of which Semeia is a member.

Participation in Events

The construction of a common, positive agenda for Brazilian parks demands, above all else, the promotion of dialogue among the diverse audiences involved in this cause.

Even amidst the limitations brought about by the pandemic, which prevented face-to-face contact, we participated in several online forums that contributed to fostering interactions and the exchange of knowledge about parks and their management models.


See below the main events in which we participated in 2021:

Eventos dos quais participamos em 2021

See below the main events in which SEMEIA was present in 2021

Eventos em que o Semeia esteve presente Eventos em que o Semeia esteve presente

Engagement beyond the cause

As a civil society organization working to enhance Brazilian parks – and, through them, the quality of life and well-being of people –, we understand the very real need to keep acting to improve public health based on a cause that emerged in 2020 and is still very present in our daily life: the COVID-19 pandemic. Therefore, besides our regular activities, we also joined forces with initiatives focused on minimizing the effects of the pandemic in our country during the last year.

8.SEMEIA in the media

8.SEMEIA in the media

We believe that working with the press and other media is fundamental to raising society's awareness of the great importance of parks for biodiversity conservation and enhancing the country's quality of life and socioeconomic development. The opportunity to visit and fall in love with our natural heritage needs to be present in the news and reports that fill people's daily lives.

Parks provide a myriad of benefits, but to receive the recognition they deserve, the contributions they offer and the natural beauty they shelter must be widely disseminated to the public. Only when people know this important heritage can they establish affective bonds with it and thus appreciate it and take action to protect it.

9.Institutional partnerships

9.Institutional partnerships

Acting as a network allows us to build and implement intersectoral actions, creating a path for dialogue between different fields, enriching and upscaling our actions.

In the last year, joining efforts was, once again, fundamental to continuing our impactful work on improving the management of Brazilian parks and increasing appreciation of our natural heritage.

Through partnerships with different actors, we developed initiatives that shed light on emerging and structural issues related to the promotion, appreciation, and improvement of protected areas in the country.


Logo BNDES

Technical Cooperation Agreement for designing and structuring concession projects in nine states and 36 Brazilian parks.

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Logo Coalizão Brasil

Joint work to promote synergy between the agendas of protection, conservation, sustainable use of forests and adaptation to climate change.

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Logo Unidos Cuidamos

Systematic coordination to defend Brazilian conservation units, and organization of the "A Day at the Park" campaign to increase the appreciation of these areas.

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Logo Colorado State University

Actions aimed at disseminating knowledge about the planning and management of parks' public use to civil society and park management teams.

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Logo GIZ

Project "Strengthening the connection between Brazilian society and protected areas: initiatives to raise awareness about the benefits of nature and the Brazilian National System of Conservation Units (SNUC)".

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Logo UNOPS

Launch of the English edition of the publication “Parks for Everyone – Suggestions for the Implementation of Urban Parks with a Gender Perspective”.

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Logo Colorado State University

Actions aimed at disseminating knowledge about the planning and management of parks' public use to civil society and park management teams.

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Logo GIZ

Project "Strengthening the connection between Brazilian society and protected areas: initiatives to raise awareness about the benefits of nature and the Brazilian National System of Conservation Units (SNUC)".

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Logo UNOPS

Launch of the English edition of the publication “Parks for Everyone – Suggestions for the Implementation of Urban Parks with a Gender Perspective”.

Find out more

10.Financial results

9.Financial results

Application of resources

In 2021, we reached a savings of 12% concerning the budgeted amount for the period. Administrative expenses were reduced by 5%, reflecting the adoption of full remote work and the closing of our office.

On the other hand, we increased the investment of resources in our main activities by 6%. Although our activities were performed remotely during most of the year, we could partially resume meetings and field visits starting from the second semester.

Value Added Statement

Audit Opinion

We value transparency in all our management processes. For this reason, we adopt the best organizational governance practices, auditing and reporting our results annually.

We value transparency in all our management processes. For this reason, we adopt the best organizational governance practices, auditing and reporting our results annually. Click here to see the audit report carried out in 2021 (in Portuguese).

Click here to see the audit report carried out in 2021 (in Portuguese).

11.Editorial staff

11.Editorial staff

Board

Pedro Luiz Barreiros Passos

Pedro is the founder of Semeia and participates in different Boards and entities dedicated to Brazil's industrial and social development. He is also the president of SOS Mata Atlântica, a Brazilian NGO, since 2013. Pedro also founded Natura, whose board of directors he is currently co-chairman. He holds a degree in Production Engineering from the University of São Paulo (USP) and a degree in Business Administration from the Getúlio Vargas Foundation (FGV).

Guilherme Ruggiero
Passos

Guilherme holds a degree in Production Engineering from the University of São Paulo (USP) with an MBA from the London Business School. He is a manager at Anima Investimentos, a property management office. Previously, he worked at Pragma Patrimônio and Bain & Company.

Fábio Tran

Fábio is one of the directors of Omidyar Network and co-leads investments in education in Latin America, focusing on Brazil. Previously, he worked at Rocket Internet, holding different leadership positions in the consumer tech portfolio in Latin America and Europe. He also served as the executive director of Fundação Estudar.

Lucilene Prado

Lucilene is a lawyer specializing in business and tax law. She was a legal director at Natura and is currently a partner at Derraik e Menezes Advogados. She is a professor at Insper (Instituto de Ensino e Pesquisa) and chairs the Audit Committee of Instituto Natura and RAPS (Political Action Network for Sustainability).

Team

Adriano Sundfeld

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Projects

Afonso Ribeiro

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Communication

Barbára Matos

/

Projects

Fernando Pieroni

/

CEO

Joice Tolentino

/

Communication and Relationships

Karina Dominici

/

Projects

Lorena Assis

/

Administrative-Financial Sector

Mariana Haddad

/

Knowledge

Maurício Appolinário

/

Administrative-Financial Sector

Olavo Makiyama

/

Projects

Rodrigo Góes

/

Projects

Stefanie Saturnino

/

Projects

External Collaborators

SEMEIA works with companies hired to carry out specific institutional management and project development activities.

Consultants:
Carlos Falcão | Kleriston Karlos | Mauro Castex

Technical studies:
Boston Consulting Group | Havine Research

Audiovisual production
3Film | 8 Milímetros | Compasso Coolab | Volpe Deejay

Press office:
Tamer Comunicação Empresarial

Accounting:
RGM

Design and Digital Communication:
Ativ Green

Human Resource Management:
Bordin

Information Technology:
Trivor

Legal advice:
Derraik & Menezes Advogados Associados

Auditing:
Audisa

Translation:
Thiago Macek Zahn and Todd Harkin | Harkin Translations

Credits Share report

April of 2022

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Credits

Cover
Images kindly provided by 3Film Produtora Audiovisual.

1. Who we are
Cover:
Iguaçu National Park, state of Paraná | Mostovyi Sergii Igorevich

2. Message from the Board and the CEO
Cover:
Chapada Diamantina National Park, state of Bahia | Marcio Pascale

3. Helping governments care for parks
Cover:
Itatiaia National Park, state of Rio de Janeiro | Vitor Marigo

Federal Government:
Iguaçu National Park, state of Paraná | Bhmartimiano / CC BY-SA 3.0

Bahia:
Getúlio Vargas Zoo and Botanical Park, state of Bahia | Dudamedeirosss / CC BY-SA 4.0

Goiás:
Serra de Caldas Novas State Park, state of Goiás | Corel2403 / CC BY-SA 4.0

Mato Grosso:
Serra Azul State Park, state of Mato Grosso | Edevilson / CC BY-SA 3.0

Mato Grosso do Sul:
Várzeas do Rio Ivinhema State Park, state of Mato Grosso do Sul | Erick Caldas Xavier / CC BY-SA 4.0

Minas Gerais:
Parque Estadual do Ibitipoca (MG) | Thiago Gonçalves / CC BY-SA 3.0

Pernambuco:
Dois Irmãos State Park, state of Pernambuco | Leeto Araújo / CC BY-SA 4.0

Rio Grande do Sul:
Caracol State Park, state of Rio Grande do Sul | Tiago Fioreze / CC BY-SA 3.0

Santa Catarina:
Serra do Tabuleiro State Park, state of Santa Catarina | Thomas Lehmann / CC BY-SA 4.0

Estado de São Paulo:
Cantareira State Park, state of São Paulo | Sturm / CC BY-SA 4.0

Tocantins:
Jalapão State Park, state of Tocantins | João D'Andretta / CC BY-SA 4.0

Belo Horizonte:
Pampulha Modern Ensemble, state of Minas Gerais | Tuami Pricila Matielo / CC BY-SA 4.0

Porto Alegre:
Redenção Park, state of Rio Grande do Sul | Paulo RS Menezes / CC BY-SA 3.0

Recife:
Capibaribe River, state of Pernambuco | marcusrg / CC BY-SA 2.0

São José dos Campos:
Roberto Burle Marx Park – City Park, state of São Paulo | Mike Peel / CC BY-SA 4.0

Prefeitura de São Paulo:
Tenente Siqueira Campos Park – Trianon, state of São Paulo | Vinícius Lecci / CC BY-SA 4.0

4. Support for private engagement in park partnerships
Cover:
Vale da Ferradura Park, state of Rio Grande do Sul | Vitor Marigo

Coordination with sectoral entities:
Negreiros National Forest, state of Pernambuco | Bart vanDorp / CC BY-SA 2.0

Articulation with sectoral entities:
Carlos Botelho State Park, state of São Paulo | Vladson Braulino Nunes / CC BY-SA 3.0

5. Sowing knowledge
Cover:
Alto Ribeira Touristic State Park (PETAR), state of São Paulo | Andre Daffara / CC BY-SA 4.0

6. Innovation
Cover:
Tapajós National Forest, state of Pará | Leonardo Miilano/Agência Amazônia Real / CC BY-SA 4.0

Carousel 1:
Cantareira State Park, state of São Paulo | Giorgioglobe / CC BY-SA 4.0

Carousel 2:
Terra Ronca State Park, state of Goiás (GO) | Rafael Rodrigues Camargo / CC BY-SA 4.0

Carousel 3:
Serra de Caldas Novas State Park, state of Goiás | Kmlosguimaraes / CC BY-SA 4.0

7. Engagement with the cause
Cover:
Itatiaia National Park, state of Rio de Janeiro | Vitor Marigo

Parks of Brazil:
Chapada dos Guimarães National Park, state of Mato Grosso (MT) | integracaochapadadosguimaraes / CC BY 2.0

SemeiaLive:
Serra Azul State Park, state of Mato Grosso (MT) | Franciellyfpm / CC BY-SA 4.0

Engagement beyond the cause:
Costa do Sol State Park, state of Rio de Janeiro | Odemilson / CC BY-SA 4.0

8. SEMEIA in the media
Cover:
Pantanal Mato-Grossense National Park, state of Mato Gross | Sergio de Araujo Pereira

9. Institutional partnerships
Cover:
Vila Velha State Park, state of Paraná | Ricardo de O. Lemos

10. Financial results
Cover:
Chapada dos Guimarães National Park, state of Mato Grosso | Fred Cardoso

11. Editorial staff
Cover:
Fernando de Noronha National Marine Park, state of Pernambuco | Rodrigo S. Coelho